SEO Long-Term Strategy | BKA Content – Technologist

How To Build Your SEO Long-Term Strategy

Once you understand the basics of building an SEO strategy, it’s time to get to work.

1. Think of Relevant Topics

Choose general keywords people would use when searching for your page. If you have an accounting business, you may have topics such as taxes, bookkeeping, or payroll. A massage therapy business may cover aromatherapy, reflexology, or facials.

General, one- to three-word keywords like these are called short-tail keywords. They are broad and have a high search volume.  Since they’re so competitive, you’ll have better luck narrowing the topics to be more relevant.

2. Create Long-Tail Keywords

Use your topics to generate long-tail keywords, which are longer phrases. They have a lower search volume and can effectively lead people to your site; they comprise the majority of searches.

Say, for example, your accounting business serves professional freelancers. You may choose long-tail keywords such as “tax preparation for freelance tutors” or “bookkeeping for small businesses in Miami.”

Another example: Say you make and sell aromatherapy oils alongside your Chicago massage therapy business. You may get good results from “reflexology in Northwest Chicago” or “handmade aromatherapy essential oils.”

Long-tail keywords benefit you by weeding out users who don’t require your product or service. Search engines also like long-tail keywords because they are more likely to answer someone’s question.

3. Create Website Pages for Your Keywords

Once you have keywords, it’s time to put them on your site. Don’t overdo it, though — search engines recognize keyword stuffing and penalize sites for it. Your keywords can vary a little to sound natural.

4. Create and Maintain a Blog

Creating a blog is an excellent way to incorporate keywords and keep content fresh. Write informative posts about topics that interest your customers. Add entries regularly and refresh older posts to optimize them for changing algorithms.

5. Establish Backlinks

Backlinks add authority and trustworthiness to your SEO long-term strategy. You can establish backlinks by:

• Writing guest blog posts
• Checking for sites that mention your product
• Listing your site on directories such as Google My Business
• Asking other sites for backlinks

Getting backlinks is a sizable task. However, BKA can help. We find quality backlinks to be part of your SEO long-term strategy.

6. Fine-Tune Other On-Page SEO

Meta descriptions, URL structures, internal links, and title tags are other on-page SEO elements. They are turbo-charged details that help search engines index and rank your site and attract your keyword audience.

You can improve your on-page SEO by:

• Creating alt tags for videos and images
• Including keywords in your URLs and meta descriptions
• Adding internal links

If you don’t have images, adding them can boost SEO.

7. Optimize Technical SEO

Your site’s architecture affects how it functions and how search engines index it. You can improve your technical SEO by enhancing your page speed, making your site mobile-friendly, using HTTPS for security, and eliminating duplicate content.

What SEO technique is the most efficient in the long term?

High-quality content is the most effective long-term SEO technique. Well-researched, informative content adds value to your site, helps search engines find it, and attracts readers.

Partner With BKA for Your SEO Long-Term Strategy

SEO takes time, but you don’t have to tackle it by yourself. BKA Content can develop and maintain your SEO long-term strategy by optimizing your content, writing blogs, acquiring backlinks, and more. Learn more today about how we can improve visibility and drive traffic to your site.