Oracle vs Salesforce (2024 Comparison) – Forbes Advisor – Technologist

Below is an overview of how Oracle NetSuite and Salesforce compare. We’ll be comparing their CRM features, since Salesforce does not offer other features that Oracle NetSuite provides its users.

Sales and Marketing Automation

Both CRM platforms have sales and marketing automation features, which help you to automate campaigns to specific customer segments and send relevant content to leads and customers to help them through the sales process. However, Oracle’s NetSuite has marketing automation embedded in its CRM and captures leads from web forms and landing pages, whereas Salesforce Sales Cloud lacks such native marketing automation capabilities.

These CRM platforms use real-time sales data to give sales reps and managers visibility into every stage of the sales process so they know what to expect and how to better relate with leads and customers. That way, they’ll nail more sales. Salesforce does better at sales forecasting and gives you insights from social media. However, don’t expect sales forecasting or projections on the Salesforce Starter Suite. Even with Salesforce Professional, you won’t be able to set up sales territories.

Team Collaboration

The two CRM tools enable team collaboration, allowing you to assign tasks and share documents on the CRM platform. However, NetSuite lacks collaboration features such as social feeds and mentions, which Salesforce provides via Slack to keep teams updated on important interactions.

Reporting and Analytics

The two CRM tools provide users with complete insight into their marketing efforts. You will get real-time data and updates on customer interaction and behavior, case trends, client satisfaction, campaign results and more, which will help your teams take relevant steps and make the best business decisions. Salesforce, however, beats Oracle NetSuite in this area since it offers AI-driven insights, which are missing from NetSuite.

Third-Party App Integration

NetSuite integrates seamlessly with other Oracle NetSuite products. Unlike Salesforce, which only integrates with cloud apps, it also integrates with on-premises and cloud-based apps. Oracle NetSuite also enables integration with more VoIP services than Salesforce, providing more customer service options. Still, Salesforce is more popular for its integration flexibility, since it offers virtual integration technology through AppExchange, which allows you to integrate with thousands of third-party apps.

Oracle NetSuite lacks direct integration with popular customer relationship management platforms such as Microsoft 365, Facebook, X, Gmail and Outlook, which Salesforce Sales Cloud integrates easily with. Both CRM software include an open API, which allows you to customize integration. However, the functionality is missing in the Salesforce Starter Suite and Salesforce Professional users require an additional $35 per user per month fee.