Local SEO for Orthodontists | BKA Content – Technologist

What Are Some Ways To Improve Local SEO for Orthodontists?

Some patients search for terms such as “orthodontist near me.” However, some will search for specific services, such as braces, or information, such as cost. You need to rank well for all of these types of searches.

The key to high rankings is to optimize your content for the keywords your customers are most likely to search for. There are a variety of ways you can do this.

Write a Blog

Google loves fresh content, and writing a blog is a great way to give Google new content to discover. Blogs are also an opportunity to provide useful keyword-optimized information.

Blogs boost local SEO for orthodontists by incorporating keywords targeted to your local market. For example, you could write a blog about the average costs of orthodontic procedures in your geographic region.

It isn’t practical to mention all of your services on your homepage. However, you can write blogs about your services and the questions patients will likely search for answers to.

Your blog also helps you build trust by demonstrating your expertise. Blogs are easy to share, so when you create useful content, readers will likely share it with others they know, which drives traffic to your site.

Utilize Link Building

Trustworthiness is important for all sites, but particularly for medical providers. Backlinks are links from other sites to your site, and Google considers sites with backlinks from other authoritative sites more trustworthy and rewards them with higher rankings.

Creating valuable content is the best way to attract backlinks. You can boost local SEO for orthodontists by getting your local Chamber of Commerce, other community web pages, Google Maps, review sites, and industry associations to link to you in their directories.

Consider writing guest posts for relevant sites that your target audience visits. Add internal links to your other content to make it easy for visitors and search engines to travel from one page to another.

Audit Site Content

Technical issues, such as slow-loading pages or broken links, can drag down your rankings. Additionally, search engines factor in how mobile-friendly your site is. Periodically auditing your site for technical issues helps you find and fix problems that could be costing you rankings.

Refresh Old Content

The algorithms Google and other search engines use change frequently. Additionally, market trends and changes in consumer behavior can impact the keywords you should target.

Refresh your content regularly to update your keywords and account for search algorithm changes. Focus on incorporating local keywords, such as the name of your town, in your content, URLs, page titles, and meta tags, to improve your local SEO.

Regularly Maintain Local SEO for Orthodontists

To maintain your general search ranking, you must perform regular maintenance, such as checking for broken links. For local SEO, you need to update your Google Business Profile regularly. If you don’t have one, create one.

Fill out as much information as possible, including your current business address, phone number, and hours of operation. List all of the services you provide. Update this information if it changes.

Manage Social Media

Social media doesn’t directly improve your rankings, but it provides you with a platform to engage with customers and potential customers. Share your blog posts, announce any special offers or new services you provide, and provide insights into your day-to-day operations on your social media accounts.

Patient reviews can boost your rankings and help you build credibility. Encourage patients to leave reviews and share some of your positive reviews on social media.

Where Can You Get Help With Local SEO for Orthodontists?

BKA Content can help you rank higher, boost website traffic, and attract more patients. We provide affordable SEO services, including writing and updating SEO-optimized blogs and high-quality white hat link building. Visit us online to find out more about how our expert team can help with local SEO for orthodontists.