How To Sell On eBay In 2024 – Forbes Advisor – Technologist

eBay makes money from “selling fees” (insertion fees on the front end and final value fees on the backend) and add-on programs that enhance the seller’s experience within the platform, such as eBay Stores. Selling fees vary, depending on your conduct and performance on the platform, the listing format and category, the item’s price and add-ons. Programs, such as eBay Stores, also vary in price depending on the tier you purchase.

Understanding eBay’s fee structures can help you determine which type of account and what type of programs you should take advantage of. For example, if you list a lot of items every month and make a lot of sales, then you might want to pay for an eBay Stores subscription. If you have an international clientele, it might make sense to leverage eBay International Shipping.

Insertion Fees

Every eBay user is allotted 250 “zero insertion fee listings” each month. After those are exhausted, customers must pay an insertion fee of 35 cents for every item they list (or relist). Insertion fees are nonrefundable and sellers are charged whether the listed item is sold or not. Keep in mind that if you list an item in more than one category or post duplicate listings, then you must pay the insertion fee for each category or duplicate listing.

There are additional insertion fees for optional listing upgrades, such as increased listing durations, using bold text, including subtitles, listing a reserve price and more. These upgrades range from a few cents to a few dollars but can make the difference between a buyer selecting your item over a competitor’s.

Final Value Fees

Final value fees are charged at the point of sale (POS). The cost of final value fees vary depending on the listing’s category, price and your performance and conduct on the platform. In general, you pay 30 cents plus a percentage—usually between 10% and 15%, according to eBay—of the total amount of the sale (includes the item price, shipping and handling charges and sales tax).

eBay Stores

eBay Store fees vary by tier and payment plan. Not only does an eBay Store subscription unlock additional tools to manage and promote your business within eBay, but it also increases the number of zero insertion fee listings each month, lowers insertion fees for additional listings and lowers your final values fee on each sale.

• Starter: $7.95 per month or $4.95 per month when you sign up for a year
• Basic: $27.95 per month or $21.95 per month when you sign up for a year
• Premium: $74.95 per month or $56.95 per month when you sign up for a year
• Anchor: $349.95 per month or $299.95 per month when you sign up for a year
• Enterprise: $2,999.95 per month; this tier is only available with a one-year commitment