12 Content Marketing Tips To Grow Your Business – Technologist

Modern customers care about brand identity. Over 80% of consumers choose brands with values they support. To win the war for hearts and wallets, you need high-quality content that connects with people. Use these 12 content marketing tips to make a great impression throughout 2024.

Content Marketing Tips for Small Businesses

You don’t need a huge marketing budget to attract traffic to your website. Combining content marketing and search engine optimization gives small businesses amazing results.

1. Make Local SEO Your Foundation

If you own a small business and mainly sell products to customers in your area, local SEO shouldn’t be an afterthought. Every web page and blog post you create should revolve around your local audience.

Geo-targeted content puts you on the fast track for search rankings. In this arena, your small business can compete effectively with larger companies simply because you’re closer to the customers. Google prioritizes proximity and convenience when it comes to regional search queries.

Local search helps small business owners in countless industries:

• Restaurants and coffee shops
• Doctors and dentists
• Retailers and sales businesses
• Construction companies, electricians and plumbers
• Automotive repair businesses

When your content focuses on clients in your city or region, you’re more likely to reach people who are ready to buy. Over 60% of customers use Google for local searches every day.

2. Get To Know Your Customers Better

One of the biggest advantages small businesses have is excellent service. Clients like receiving personalized attention. Our content marketing tips help you deliver that same great experience online.

Choose content marketing topics that resonate with your audience. Look for the interests, challenges, needs and concerns that your customers have in common. For example, home remodelers deal with many different families, but clients usually care about the same things: high-quality work, honesty, good value, and a stress-free experience.

In a recent industry survey, businesses chose “researching our audience” as the top factor for success in content marketing, even more important than videos. The better you know your customers, the more effective your content can be.

3. Include FAQs in Every Article

Humans are an inquisitive bunch, so it’s not surprising that many users go online to find answers. Adding a section for frequently asked questions to your content can boost your results in several ways:

• Happy customers: The short-and-sweet answer format of FAQs delivers exactly what your clients want.
• Search optimization: It’s easy to use keywords in FAQ headings and answer paragraphs.
• Featured snippets: Short paragraphs that answer questions directly are perfect for scoring a Featured Snippet slot for your content.
• Conversions: Addressing questions and concerns potential customers have is a great way to give that final nudge toward a purchase.

With these content marketing tips, you can hit two birds with one stone. Readers love FAQs; therefore, Google loves FAQs — and the content that uses them. Why do you think Google Search has a “People also ask” section?

E-Commerce Tips for Content Marketing

Content marketing and SEO are vital for businesses that sell products online.

4. Pay Attention to Search Intent, Not Just Keywords

Gone are the days of those magic “use the keyword X times” formulas for success. Search engines are getting smart enough to understand the ideas behind users’ search queries. That means you need content that addresses your audience’s search intent, or the motivation behind the search.

Consider a few keyword examples and think about what the user is looking for:

• Best SUV for families: A buyer’s guide that compares many options
• Women’s shoes: Stores that sell women’s shoes online
• Emergency plumbing in Scottsdale: The phone number of a local plumber who offers 24/7 service
• Can you replace an HVAC air filter?: A how-to guide with instructions

For every piece of content, write down a goal and a key takeaway to remember.

5. Give Your Brand a Personality

E-commerce companies have significant competition. Trying to fight for customers against 100 other businesses — and million-dollar marketing budgets — is like swimming against the current.

That doesn’t mean you should give up. The trick is to be the person with the red umbrella in a sea of black umbrellas. Instead of regurgitating the same cookie-cutter articles everyone else has, bring your blogs to life.

Step one is to be distinctive. Give your brand a unique personality. Check out the difference:

• Bland: We have a variety of men’s shirts, including T-shirts, polos, and flannels.
• AI-Designed: Discover amazing men’s shirts today, like amazing tees and amazing flannels to stay warm.
• Friendly: We can’t wait for you to feel the warmth of our soft merino wool men’s shirts when you’re camping as a family.
• Chic: Set your own trends with slender cotton men’s shirts that hug your muscles in all the right places.
• Bold: Forget about words like “soft” and “gentle.” Choose men’s shirts built like a crazy freight train.

When you follow these content marketing tips, you’re giving visitors something to remember you by.

6. Show More Than Tell

Content with visual media is one of the best “sales representatives” for online-only businesses. Feature the following elements prominently in blog articles, social media posts, buyer’s guides, ebooks, and landing pages:

• Images
• Screenshots
• Videos
• Infographics
• Charts and graphs

Many people understand complex topics better when they see pictures or charts. It’s why home remodelers use 3D imaging software to show clients proposed changes. Shoppers can’t try on clothes in an online store, but image carousels or videos bridge the gap (or Gap?)